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US BRANDING STUDIO

Innocent Drinks Reclaims Heritage With New Packaging Design in Collaboration With Derek&Eric

by Ragged Edge ·

innocent, the UK’s leading fruit drink brand, has revealed a refreshed packaging identity in collaboration with independent branding agency Derek&Eric and strategist Silas Amos. The new design simplifies and strengthens the brand’s visual system, reclaiming its iconic heritage and restoring stand...

Food-drink 2026 World Brand Design Packaging

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