Innovative Packaging Design for 72 Squared Whisky by Clay Andrews

72 Squared Whisky is crafted in Parramatta, the heart of Sydney’s Western Suburbs, by the Parramatta Distilling Co. Produced in a modest yet state-of-the-art 72-square-meter bond store, the whisky’s name and packaging are inspired by this very footprint, along with Head Distiller and Founder Dylan’s background as a tradesman and craftsman. The packaging’s key feature is the tape measure—an iconic symbol of all tradesmen—wrapped around both the bottle and its closure. A rugged hose clamp completes the industrial look, reinforcing the whisky’s connection to craftsmanship and trade. This unique design captures the essence of Dylan’s journey, reflecting both his practical expertise and the meticulous process that goes into crafting every bottle. Breaking away from the traditional whisky packag