Ipsen Pharma’s “Tanakan” Packaging Refresh: Merging Tradition and Modern Design

Ipsen Pharma is a French pharmaceutical company headquartered in Paris, France, founded in 1929. The company operates in the research and production of drugs in cancer treatment, neuroscience, and rare diseases. Ipsen has established a strong position in the pharmaceutical industry, with its products available in most hospitals and pharmacies worldwide. In Vietnam, Ipsen has developed robust partnerships with leading hospitals, doctors, and pharmacists specializing in the University of Medicine. With its solid standing in the Vietnamese pharmaceutical sector, the Vu Digital team had the opportunity to collaborate with Ipsen Pharma on a project to renew the packaging for its “Tanakan” product line, which includes two products: “Tanakan” medicine, which helps treat symptoms of attention and