Ivan Polysaev Creates Identity of the Speech Therapy Office “Lamaped”

The children’s speech therapy office “Lamaped”, opened by speech therapist Olga Lamalkova, is located in Novocheboksarsk. I was faced with the task of developing a kind, funny, memorable identity and name from scratch. The starting point was the client’s wish to connect the identity with the image of a lama, which was a reference to her last name.​​​​​​​ logo In the logo, I decided to immediately include the image of a llama. However, it would not be entirely correct to dwell only on this image; this lama would not be unique among other lamas and would not be memorable among the audience. Stopping at this decision could lead to the creation of an icon rather than a corporate logo. Ultimately, I decided to put a special and subtle metaphor into the image of the llama. I see and perceive spe