Jack West Wines’ Modern Packaging Redesign by Cornershop Design

Located at the most western edge of the Barossa Valley, Lienert Vineyards is a partnership between brothers John and James Lienert. Established in 1998, the vineyards are planted in distinctive rich red loam over limestone soils, and enjoy uninterrupted exposure to the warm Barossa sun. Each year, John and James reserve parcels of fruit from select vineyard blocks to be sold under the Jack West label. Jack West is a brand named after John; a grapegrower who consciously cultivates his vines on the family estate. He believes that healthy soils become the foundation of a healthy vineyard, and the healthier the vine the better result in the glass. It was important to highlight this philosophy on the packaging, so consumers understand that the wines are grown and made by Jack West himself. Whil