Jacked Original Visual Identity and Branding by Isaque Ramos Labes

Jacked Original is a streetwear fitness brand created for those who live and breathe the bodybuilding lifestyle. Designed for men aged 18 to 36 who take their training seriously, the brand goes beyond just clothing—it’s a statement of strength, discipline, and authenticity. With a focus on oversized t-shirts, hoodies, shorts, and accessories, Jacked Original merges style and functionality, delivering pieces that offer comfort and durability both in and out of the gym. Whether pushing limits in an intense workout or making a statement in everyday life, its products reflect the energy and passion of those who embrace the “maromba” lifestyle. Set to debut in 2025, Jacked Original enters a highly competitive market with a clear purpose: to build a strong and engaged community that sees the bra