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US BRANDING STUDIO

Jaimie McKay Develops Jasper with a Minimal Packaging System Focused on Trust and Transparency

by Jaimie McKay ·

Jasper is a natural, sustainable soap brand created to bring intention back into a daily routine. The idea was to design a product that feels honest and considered, something that treats cleanliness as a moment of care rather than an afterthought. Jasper balances a warm, grounded aesthetic with a...

Packaging 2026 World Brand Design

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