Jie Ding Murray Redefines E-Commerce for Frantic with Bold Digital Design

Overview Frantic is a skateboard wheel brand that defies the traditional, retro associations commonly linked to skateboarding. Catering to those who crave highly personalized and customizable skateboarding experiences, Frantic combines meticulous quality with a range of intriguing, one-of-a-kind collections. The brand’s ethos centers around individuality, creativity, and pushing the boundaries of what skateboarding gear can be. Approach The Frantic project began with a comprehensive strategy and research phase, laying the foundation for the brand’s unique identity. This phase included a creative brief to define the target audience and project goals, positioning analysis to carve out a distinct market niche, competitive analysis to differentiate Frantic from existing brands, and moodboardin