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US BRANDING STUDIO

Julia Martiyan Brings Eadweard Muybridge’s Legacy to Life with Frozen in Time Identity

by Julia Martiyan ·

Frozen in Time is an exhibition dedicated to Edward Muybridge, a pioneer of photography and the moving image. It explores his contribution to the development of visual art and scientific experiments that changed our perception of time and motion. The basis of the exhibition’s identity will be the author’s “Frozen” typeface, which reflects the unique style of Muybridge and his era. The font was created based on the idea of ​​”photo movement” that repeats itself cyclically. When the letters are connected in one font, they look like the handwriting of the photographer himself. At an exhibition, this model could convey the style of the XIX and XX centuries, in which Eadweard Muybridge created photographs in his own style. Color palette: Muted tones typical of the XIX and XX centuries, such as

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