JWA Crafting Coffee Stories Through Art and Origin
JWA is a coffee brand created to celebrate the richness of coffee origins through a distinctive and immersive visual identity. The packaging takes inspiration from the idea of a journey through origin. Instead of relying on conventional coffee imagery, the design brings together hand-drawn illustrations, portraits, landscapes, architecture, vegetation, wildlife and ornamental patterns to create a world filled with details and stories. The black-and-white illustration forms the core of the identi
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