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Kampongku: Student Alyson Wong’s Cultural Rebrand Reviving Malaysian Heritage for Modern Escapes

by Alyson Wong Sze Shuen ·

Originally known as Audi Guest House, this guest house in Balik Pulau, Penang, Malaysia, had long relied on its bicycle rental service to attract passersby. However, with an outdated logo, minimal digital presence, and a brand identity that failed to resonate with today’s audience, it struggled t...

Culture-events 2026 World Brand Design

View the full project Alyson Wong Sze Shuen
Kampongku: Student Alyson Wong’s Cultural Rebrand Reviving Malaysian Heritage for Modern Escapes brand identity by Alyson Wong Sze Shuen - Visual 0 Kampongku: Student Alyson Wong’s Cultural Rebrand Reviving Malaysian Heritage for Modern Escapes brand identity by Alyson Wong Sze Shuen - Visual 1 Kampongku: Student Alyson Wong’s Cultural Rebrand Reviving Malaysian Heritage for Modern Escapes brand identity by Alyson Wong Sze Shuen - Visual 2 Kampongku: Student Alyson Wong’s Cultural Rebrand Reviving Malaysian Heritage for Modern Escapes brand identity by Alyson Wong Sze Shuen - Visual 3 Kampongku: Student Alyson Wong’s Cultural Rebrand Reviving Malaysian Heritage for Modern Escapes brand identity by Alyson Wong Sze Shuen - Visual 4 Kampongku: Student Alyson Wong’s Cultural Rebrand Reviving Malaysian Heritage for Modern Escapes brand identity by Alyson Wong Sze Shuen - Visual 5 Kampongku: Student Alyson Wong’s Cultural Rebrand Reviving Malaysian Heritage for Modern Escapes brand identity by Alyson Wong Sze Shuen - Visual 6 Kampongku: Student Alyson Wong’s Cultural Rebrand Reviving Malaysian Heritage for Modern Escapes brand identity by Alyson Wong Sze Shuen - Visual 7 Kampongku: Student Alyson Wong’s Cultural Rebrand Reviving Malaysian Heritage for Modern Escapes brand identity by Alyson Wong Sze Shuen - Visual 8 Kampongku: Student Alyson Wong’s Cultural Rebrand Reviving Malaysian Heritage for Modern Escapes brand identity by Alyson Wong Sze Shuen - Visual 9 Kampongku: Student Alyson Wong’s Cultural Rebrand Reviving Malaysian Heritage for Modern Escapes brand identity by Alyson Wong Sze Shuen - Visual 10 Kampongku: Student Alyson Wong’s Cultural Rebrand Reviving Malaysian Heritage for Modern Escapes brand identity by Alyson Wong Sze Shuen - Visual 11 Kampongku: Student Alyson Wong’s Cultural Rebrand Reviving Malaysian Heritage for Modern Escapes brand identity by Alyson Wong Sze Shuen - Visual 12 Kampongku: Student Alyson Wong’s Cultural Rebrand Reviving Malaysian Heritage for Modern Escapes brand identity by Alyson Wong Sze Shuen - Visual 13

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