Kawa Coffees Single Origin Pods Packaging Design by ruto design studio

We were entrusted with creating a distinctive product identity for the Single Origin coffees by Kawacom, a proud member of the KAWA Coffees family. The project focused on crafting a compelling design for pod capsule packaging, tailored to showcase three initial coffee origins. This effort followed the identity system we had previously developed for the broader KAWA Coffees product range. The objective was to create a cohesive design system that honored the diversity of these origins while maintaining a strong visual connection to the parent brand. The first challenge was to represent the origins in a meaningful yet visually striking way. To achieve this, we categorized the origins into three distinct regions: Africa, South America, and Central America. This grouping allowed us to focus on