Kedrovka Cedar Milk Brand Identity Concept by Mariya Korneva

Kedrovka is a premium cedar milk brand that brings the taste of Baikal Siberia to a contemporary audience. Rooted in the ancient traditions of Siberian indigenous peoples, the brand embraces the time-honored process of producing milk from pine nuts, passed down through generations. This unique beverage is not just a drink but a reflection of the land’s rich cultural heritage and deep connection to nature. The design concept of the Kedrovka brand identity is inspired by the beauty and intricacy of Siberian national ornaments, which are reimagined to form stylized cedar branches. These delicate patterns evolve as they symbolize the product’s unique qualities, with the thickness of the branches adjusting according to the fat content of the milk. This approach not only connects the product to