Keisi Katia Creates a Playful and Organic Identity for Goodlorning

The work for Goodlorning focused on creating a playful visual identity that reflects the brand’s handmade, nature-inspired products. The goal was to develop a visual system that feels organic, approachable, and grounded in earthy textures and tones, while maintaining a distinct and recognizable presence across all touchpoints. A custom logo is designed, that balances handcrafted imperfection with a clean, minimal structure. The logo’s organic curves and slightly irregular forms reflect the shop’s focus on unique, handmade objects. It is versatile across digital and physical applications, maintaining clarity while preserving the brand’s personal, human touch.Each product is represented by custom-drawn characters inspired by the shop’s crafted objects. The illustrations highlight the handmad