Khizovets Used Typography and Illustration to Promote Product Traceability for Chesty Znak

Merch «Chesty znak». The distribution of low-quality and counterfeit products is a serious problem for both consumers and manufacturers. This not only entails financial losses, but also affects the reputation of the manufacturer, can cause moral and, in some cases, even physical damage to the consumer. Product:​​​​​​​ «Chesty znak» is a system of digital marking and traceability of goods. The digital marking system is a special digital code that guarantees the authenticity and quality of the goods. By scanning the code, the buyer will have access to information about the product: information about the manufacturer, date and place of manufacture, expiration dates and storage conditions, a detailed description of the goods. Project: For “Chesty znak” we developed merch as part of the adverti