Kichi Modern Japanese Restaurant Branding by Student Rachel Mugridge

Brand Description Kichi is a hypothetical Japanese full-service restaurant created to appeal to young professionals seeking an immersive and stylish dining experience. Offering a menu that combines authentic Japanese flavours with a modern twist, it is a go-to destination for social gatherings, date nights, or after-work meetups. The restaurant’s ethos revolves around its core values of authenticity, transparency, quality, sustainability, community, and experience, delivering not only exceptional food but also an inviting atmosphere that fosters connection. Target Audience Kichi is designed for young professionals in their mid-20s to late 30s who enjoy dining out and socialising in trendy, stylish venues. These individuals seek out restaurants that align with their lifestyle; they value st