Kind Creates a Minimalist Brand Identity and Logo for for Matter’s Essential Wellness Brand

Background In today’s world, people around the globe struggle to get the minerals their bodies need for health and vitality. Vital minerals like magnesium, calcium, and zinc play critical roles in maintaining balance, yet they are often missing from modern diets. Unlike vitamins, minerals aren’t produced by our bodies—they must come from external sources like water and food. Yet standard mineral supplements often fall short: they are inorganic, less bioavailable, and can even pose health risks when not appropriately absorbed. The Challenge To address this problem, Kind partnered with Matter to develop a name, visual identity, and packaging concept that convey the importance of minerals in their purest form. The focus became clear: explaining why minerals matter. Scientific studies have sho