Kind’s Illustrations for Gama Gin Capture Setesdal’s Legendary Stories

Deep in the highlands of Norway lies Setesdal, a region steeped in tradition and alive with a culture all its own. Known for its music, craftsmanship, dance, and boundless humour, Setesdal is a place where myths meet reality. Its residents speak Vallemål, a unique dialect that confuses even other Norwegians. It’s a land of legends—tales of underground creatures, brawls that forged friendships, and a drinking culture as spirited as the gin it inspired. The Concept: In Good Spirit Drawing from Setesdal’s essence, KIND developed the brand identity for Gama Gin. Named after the Vallemål word for “fun,” Gama celebrates the valley’s joyful, slightly chaotic spirit. The slogan “In Good Spirit” reflects a well-lived life and a gin expertly crafted. It embodies the community’s passion for life, whe