Kingdom & Sparrow Elevates Big Mountain Beer with Alpine-Inspired Designs for 2025

Big Mountain is an award-winning craft beer brewery in Chamonix, based in the heart of the spectacular French Alps. As a brand, Big Mountain are all about outdoor adventure and the thrill of the alpine mountains, whether that’s skiing, climbing or mountain biking. Every year, they release a range of limited-edition beers. For their 2025 Single Release range, Big Mountain have gone back to their origins, with eight limited-edition releases inspired by adventurous rock climbs high in the mountains of Chamonix. The brief contained stories of individual climbs, each trail with a French name. Often these stories came from local sportspeople who told of their unique relationship with a particular trail. The client wanted each design to speak to the loyal, local consumer by telling their stories