Kirby Long Beauty Coach Personal Branding

The Challenge: Kirby Long is a beauty pageant coach who helps girls to prepare for a beauty pageant and achieve their bests. Kirby wanted to stand out from other pageant coaches and change the perception of the beauty pageant industry in her own business. She wanted to go away from physical appearance competition and to show girls how this contest can make them a better version of themselves in all aspects of their life, both mentally and physically. Kirby’s competitors in the pageant coaching industry were so much about the glamour, objectifying women, and an outdated look and feel, which created a not welcoming image of beauty pageantry at all. We wanted to create a modern and fresh perspective on the pageant industry. Kirby’s target audience should not feel old-school and scared to ente