“l’uomo Spaghetti” Barilla Spaghetti Packaging Design Concept

Idea/Challenge: Pasta lovers always have a container with this food product at home, and it always has to be within reach! Since I have one, it was from this Barilla packaging that I set out, as a designer, to create a sustainable and long-lasting alternative which was also appealing and decorative. The basic idea is the face of an organic and fun human figure drawn with spaghetti. Project. The project resulted in two proposals with the same shape (parallelepiped) and the same basic design (the figure). One of the packages is entirely made up of the graphic codes of the brand’s branding, where “Barilla blue” and the (recently changed) red and white logo prevail; the other proposal is dedicated to Italy, with the body of the package decorated in the colours of the Italian flag and also feat