La Dolce Vigna: Brand Identity for a Sicilian Bar by Daria Shefer

A concept of a brand identity for a local bar hosted by a cheerful Sicilian family. The mission of the project is to create a joyful dining experience that celebrates the rich heritage and vibrant flavors of Sicily. The wine bar serves as a community gathering place, where everyone can savor the essence of Italian culture, forge connections, and leave with cherished memories. This visual identity aims to capture the essence of Italian culture while promoting a welcoming atmosphere. The branding extends across various assets from essential bar printing such as menu or “reserved” table to posters and stickers which are designed to promote the bar within the community. The branding includes a lively color palette, playful typography, and illustrations that embody the warmth and hospitality of