Lalu Interactive Packaging Design Concept for “Ciento y la Madre” Winery by Student Laura Ramos Martínez and Lourdes Suárez Quintana

“Ciento y la madre” is a family winery composed of many workers who fulfill different roles. Thus, they contacted us for the design of a packaging for their new line of grape products to representing the importance of the teamwork carried out in the winery. The winery wants to increase its sales with a new target audience. They require a memorable design that manages to attract the attention of Gen Z: ambitious young people, without fear of the new or unknown. “Lalu Label Twist” is a packaging design with five bottles: Red Wine, White Wine, Sparkling Pear, Pacharán and Grape Ale Beer, all of them derived from grapes. In search of a design with a unique and interactive experience, we develop the concept of “Exquisite Corpse”, merging different parts in order to form a whole, both in structu