Lanza Studio Merges Late 90s Aesthetics with Modern Design for BAUS’s Unique Barbershop Identity

BAUS, Born as a barbershop, grown into a movement. Rooted in Michigan, this is a community inspired by daily life, creative, and rebellious minds, a meeting point for ideas and like-minded peers. For this project, we built a brand identity that merges raw authenticity with soft rebellion. Inspired by late 90s and early 2000s design, we embraced the aesthetic of handcrafted ads, underground manifestos, and early digital graphics, shaping a space where self-expression is essential. To capture the essence of BAUS, we crafted illustrations from scratch, bringing its rebellious yet refined spirit to life. The result? A brand that’s not aggressive, not street, not overly artistic, just real. BAUS is more than just a barbershop—it is a statement, a culture, a reflection of an attitude that thrive