Layker – Snack Brand Naming and Packaging Design in Uzbekistan
Today you innovate — or you get pushed off the shelf! A shopper spends only 3–5 seconds choosing a product at the shelf. If your product doesn’t capture attention, there will be no purchase. Packaging design / Naming / Logo 1. The Problem and Task The snack market is one of the most impulse-driven and highly competitive sectors in the FMCG industry. According to marketing research, over 70% of snack purchasing decisions are made directly at the shelf within just 3–5 seconds. In such conditions—e
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