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US BRANDING STUDIO

LEGO and Pharrell Williams Revolutionize Design with the First Buildable Magazine Cover

by Our LEGO Agency Shanghai ·

LEGO X Wallpaper Present the World’s First Buildable Magazine Cover The World’s First Buildable Magazine Cover​ In 2024, LEGO Group partnered with creative icon Pharrell Williams to release Over The Moon, a set celebrating the boundless possibilities of space exploration. Williams described the project as an extension of his childhood daydreams and emphasized the optimism of space exploration, stating, “If we can make it to the moon… what can‘t we do on Earth?” This vision of limitless creativity and ambition is infused throughout the set’s design. ​ When the chance came to launch Over The Moon on Wallpaper, the world’s most important design magazine, we had to make the cover as imaginative and creative as the set. The solution was a groundbreaking special edition of Wallpaper—the world’s

Packaging 2026 WBDS b u i l d

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