Level X: Reinventing Family Entertainment for a New Generation by Kiss Branding
The UK family entertainment market was primed for disruption. Stuck in the 2000s, many venues hadn’t evolved to meet the expectations of millennial parents seeking engaging, modern experiences. KISS’s latest project was to breathe fresh creativity and innovation into this space, crafting a brand that would redefine family entertainment. The Soul: Electric Togetherness Lane7, the visionary behind Level X, sought to create a revolutionary entertainment hub for families—where parents could reconnect with their inner child, and kids could feel like grown-ups. With attractions spanning VR, bowling, esports, and mini-golf, the challenge was to craft a premium brand identity that struck the perfect balance between wonder and sophistication. To set the foundation, KISS hosted a bespoke strategy wo
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