Liana Flowers’ Growing Identity by Moloko Branding Sidekicks

Our task was to create a visual communication system for the floral boutique Liana Flowers in Vilnius. The owner’s name, Liana, is the basis for the name and visual concept of the project. We used thin and flexible lines with neat, elongated oval-shaped leaves and small, simple-shaped flowers as a graphic representation of a liana. The plant has one beginning and countless branches. The liana grows: it starts on one object and continues on the next, linking them together like a real liana curls around the trunks of trees in the jungle, striving higher and farther. Thus, a connection is formed between all the elements of the corporate identity. The image of the liana on each of them is a continuation of its growth. We don’t use different lianas on each individual example, but always one, wh