Liganova Orchestrates Global World Premiere for Hyundai: An Immersive Journey From “Paper to Steel” at Milan Design Week 2026
The international brand experience and storytelling agency is proud to announce the realization of “Unfold Stories – from Paper to Steel”, a landmark immersive installation for Hyundai. Debuting at the prestigious Salone del Mobile 2026, the project marks a significant milestone: the first time a worldwide Hyundai electric vehicle premiere – the IONIQ 3 – has been staged in Europe. As the creative and executing force behind the experience, LIGANOVA was tasked with translating Hyundai’s new “Art
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