Lighthouse, Where Light Becomes a Way Home
At the heart of the concept is the image of a lighthouse as a guiding point in the dark. Light in a window is a familiar sign that helps you find your way to the place where you are expected. Home. This idea is translated into the very form of the packaging. Its silhouette references the architecture of a lighthouse, while the lamp becomes the main element. It sits inside the package while simultaneously shaping its visual identity. Color becomes a navigation system. Warm light is represented.
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