Like Pizza’s Branding by 268 Estúdio Design Captures Flavor and Style

The branding project for Like Pizza was developed to position the brand as an authentic and modern experience in the heart of Nova Iguaçu. From the beginning, we aimed to create an identity that conveys personality, youthfulness, and an urban touch, reflecting the city’s dynamism. The visual identity was based on black and white, bringing a contemporary and sophisticated feel, with subtle yellow details that resemble melted cheese, creating a playful and striking connection with the audience. The Like Pizza logo was designed to be memorable and expressive, featuring a fluid and organic typography that evokes a sense of movement and flavor. The letters connect dynamically, creating a feeling of fun and spontaneity, while a discreetly inserted pizza slice icon reinforces the brand’s essence.