Limited Edition Packaging to Celebrate 100 Years of LUX Designed by Lonsdale

Since 1925, LUX has been a trusted ally in women’s beauty rituals, offering the luxurious indulgence of fine fragrances and silky lathers. For a century, the brand has celebrated femininity, empowering women around the globe to express their confidence and unapologetic beauty. To commemorate its 100th anniversary, LUX partnered with Lonsdale to create a series of limited-edition packaging that honors its enduring legacy, paying tribute to the brand’s evolution. Lonsdale crafted four distinctive designs that integrate iconic graphic movements and illustration styles: The LUX Vintage design incorporates intricate cross-stitch patterns that evoke the artisanal craftsmanship of LUX’s earliest packaging, a testament to its enduring elegance. The LUX 1920 design uses bold geometric shapes and op