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US BRANDING STUDIO

Lina Guerrero’s Digital Design for Peeps App Connects Students and Tutors

by Lina Guerrero ·

Overview Peeps is an interactive tool designed to help students study, connect with tutors, and collaborate with peers as they navigate through school. The platform’s primary goal is to bridge the gap between students and tutors, fostering academic success through affordable and personalized tutoring tailored to each student’s unique needs. Peeps also provides an opportunity for college students to earn money as tutors during their final years of school, creating a mutually beneficial ecosystem for both students and tutors. Solution The development of Peeps began with extensive discovery research, including user interviews that informed the creation of two key personas: one representing the student and the other the tutor. These personas were essential in guiding the design and functionali

Packaging 2026 WBDS W B D S

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