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US BRANDING STUDIO

Lisa Nesterova Develops Dewata as a Tempeh Sandwich Brand With Expressive Packaging Highlighting Ingredient Identity

by HSE universty ·

Dewata reimagines the sandwich by replacing bread with tempeh — a fermented ingredient with a dense texture and a distinct visual character rooted in Indonesian food culture. This shift transforms a familiar format into something unexpected, where the core material itself becomes the main point of interest. The packaging reflects this transformation by moving away from conventional and neutral food aesthetics. Instead of blending in, it highlights what makes the product different. Bold color com

Food-drink 2026 World Brand Design WBDS

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