Long Fest Playful Brand Identity That Embodies the Spirit of Longboarding

Goal: Development of an identity for Long Fest — a festival dedicated to longboarding. About the festival: The festival will be held in Moscow in the Northern River Station Park. The event will bring together longboarding enthusiasts and professionals from all over the country. The program includes: dance, freestyle and hippie jump competitions, master classes from leading riders and areas for beginners where you can try your hand. Concept. The main concept is embodied in the logo. The logo is so long that it does not fit into standard formats and begins to fold. This technique visually emphasizes the endless movement, freedom and emancipation associated with longboarding. Font: The classic grotesque Helvetica was taken as a basis. This balanced font is easy to read and blends well with th