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Lonsdale Designs a New Identity and Packaging for Namkhong, the Lao Beer Inspired by “Sabai Sabai” Moments

by Lonsdale ·

Heineken has launched a comprehensive brand and packaging refresh of Namkhong, the mainstream beer brand in Laos. Designed by Lonsdale Asia, the work aims to reposition the beer towards a younger, urban audience with a confident new look anchored in the Lao spirit of “sabai sabai”: comfortable, r...

Food-drink 2026 World Brand Design Packaging

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Lonsdale Designs a New Identity and Packaging for Namkhong, the Lao Beer Inspired by “Sabai Sabai” Moments brand identity by Lonsdale - Visual 0 Lonsdale Designs a New Identity and Packaging for Namkhong, the Lao Beer Inspired by “Sabai Sabai” Moments brand identity by Lonsdale - Visual 1 Lonsdale Designs a New Identity and Packaging for Namkhong, the Lao Beer Inspired by “Sabai Sabai” Moments brand identity by Lonsdale - Visual 2 Lonsdale Designs a New Identity and Packaging for Namkhong, the Lao Beer Inspired by “Sabai Sabai” Moments brand identity by Lonsdale - Visual 3 Lonsdale Designs a New Identity and Packaging for Namkhong, the Lao Beer Inspired by “Sabai Sabai” Moments brand identity by Lonsdale - Visual 4 Lonsdale Designs a New Identity and Packaging for Namkhong, the Lao Beer Inspired by “Sabai Sabai” Moments brand identity by Lonsdale - Visual 5 Lonsdale Designs a New Identity and Packaging for Namkhong, the Lao Beer Inspired by “Sabai Sabai” Moments brand identity by Lonsdale - Visual 6 Lonsdale Designs a New Identity and Packaging for Namkhong, the Lao Beer Inspired by “Sabai Sabai” Moments brand identity by Lonsdale - Visual 7 Lonsdale Designs a New Identity and Packaging for Namkhong, the Lao Beer Inspired by “Sabai Sabai” Moments brand identity by Lonsdale - Visual 8 Lonsdale Designs a New Identity and Packaging for Namkhong, the Lao Beer Inspired by “Sabai Sabai” Moments brand identity by Lonsdale - Visual 9

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