Lonsdale Designs a Powerful New Identity for Fondation Pour Le Logement Des Défavorisés to Strengthen Its Social Impact

Fondation Pour Le Logement Des Défavorisés (Ex-fondation Abbé Pierre) Opens a New Page in Its History With an Identity Designed by Lonsdale New name, new identity, new chapter, but still in the service of the same fight against poor housing: Fondation pour le Logement des Défavorisés (Foundation for the Housing for the Disadvantaged) has launched a new name and identity created by branding and design agency Lonsdale. Formerly known as Fondation Abbé Pierre, the name change and rebrand follows reports that emerged in July 2024 that deceased founder Abbé Pierre abused multiple girls and women over decades. The priest, who died in 2007 aged 94, used to regularly appear in polls as one of the most popular French people of modern times because of his tireless work for the poor and homeless. The