Lonsdale Refreshes Lefort Whisky for Mass Retail with a Brand-First Look
France makes superb whisky, yet on French shelves international names still dominate. Les Bienheureux asked Lonsdale to reset that dynamic for Lefort: amplify impact in mass retail (GMS) and extend the range with two new SKUs. Our mission was clear: make the brand more powerful on shelf and turn ...
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