Lonsdale x GIDE : A New Identity For New Perspectives
A major player in business law in France and internationally, Gide aims to reaffirm its leadership and premium positioning through a completely renewed visual identity and a modernized website, designed by the Lonsdale agency. The goal is to strengthen its international growth, compete with Anglo-Saxon firms, and enhance its appeal to top talent. A Premium Positioning for International Growth With this new identity, Gide asserts its ambition to become the leading French law firm on the international stage, competing with the most prominent Anglo-Saxon firms. The goal? To strengthen its high-end positioning, highlight the depth of its expertise, and showcase its global capabilities. A New Identity Embodying Excellence Historically known as Gide Loyrette Nouel, the firm now presents itself a
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