Love Unveils Vibrant Rebrand for American Snack Brand Back to Nature

Manchester-based creative agency LOVE has unveiled a colorful new identity for US snack brand Back to Nature. The rebrand, which also included a packaging portfolio redesign, builds on the Back to Nature’s unique heritage to blend modernity with the brand’s laid-back West Coast roots. For over six decades, Back to Nature has been remaking classic snacks with honest-to-goodness ingredients, earning a cult following among families who prioritize tasty, junk-free options. LOVE was briefed to revitalize the brand to drive consumer awareness in an increasingly saturated market, informing a cohesive, insight-led strategy alongside sunny new creative, for a brand that felt “full of” instead of “free-from”. The redesign features a refreshed logo inspired by the Californian sunrise, incorporating B