Lovemark Cafe’s Unique Brand Identity by LINII

The challenge for LINII was to develop the most universal and understandable identity for a “family cafe”. Lovemark is a favorite place for a very wide audience. It is a cozy place to spend time after work or outside the home, or where you can not only enjoy aromatic coffee, but also recharge your batteries thanks to the barista’s dancing and singing. The cafe’s simple and clear menu offers dishes, pastries, coffee, tea and lemonades. The key element of the identity is the brackets. They symbolize hugs and warm atmosphere. Brackets are present on all brand media, from the logo to the price tags. Branded illustrations placed on coffee cups play a special role in communication. The series of branded illustrations features urban characters of different ages interacting with the products. Thes