MÃ KHẢI — The Opening Gate - Lunar New Year Packaging Design
MÃ KHẢI — The Opening Gate “MÃ KHẢI” is a Lunar New Year packaging design project that reinterprets Vietnamese cultural heritage through a contemporary visual language. The concept is built on the fusion of two elements: the horse (“Mã”) — symbolizing movement, will, and breakthrough — and the gate (“Khải”) — representing the opening of a new cycle. Positioned within an architectural gate structure, the horse captures a moment of transition — a threshold where a new journey begins. The compositi
More Featured Inspiration
Students From Media Design School Redesign Kupu to Drive Everyday Use of Te Reo Māori by Eilish Neal , Scarlett Kang , Jayme Ducommun , Mehmet Gultekin , Jules Castillon
How Studio Dial turns tactile generative experiments into brand tools by Studio Dial
Fello by Bold Scandinavia
Ascent by Visual Journal Selection
Butterfly Cannon Blends the Worlds of Fine Wine & Whisky, With Their Creation of Glenmorangie’s Wine Cask Collection by Butterfly Cannon
Saxon Campbell on why side projects let designers be beginners again by Independent Studio
Looking to build an iconic brand identity or packaging?
US BRANDING STUDIO collaborates with ambitious founders, startups, and luxury brands to design distinctive visual identities, bespoke typography, packaging systems, and comprehensive design languages.