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US BRANDING STUDIO

Maldoso Mezcal bottle that didn’t make it out intact. It came out Maldoso.

by Hi! estudio ·

A bottle that didn’t make it out intact. It came out Maldoso. We started with a standard bottle and brought it into the world of the brand: we hit it, distorted it, and transformed it into a battered, imperfect, instantly recognizable object. Every dent, scar, and irregularity became part of its character, giving the bottle a physical expression of the brand’s rebellious spirit. Because Maldoso is born from the attitude of someone who creates disorder, breaks the rules, challenges conventions.

Branding 2026 World Brand Design WBDS Packaging Design Identity

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