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US BRANDING STUDIO

Malley Design Captured the Spirit of Self-Worship in WRSHP YRSLF Branding

by Malley Design ·

In 2017, Tony Madalone was a 7-figure entrepreneur, traveling the world, and climbing the status ladder. He was also really unhappy. So in 2019, he made up his mind: no matter what anybody else expected or how they defined success, he was going to choose himself. He stripped his life down to the studs, selling everything he didn’t need and moving to Mexico. He slowed life down to a crawl, biking everywhere, ditching processed food, and working out at a free beach gym in community with others who were making choices for their health. And while living this life with near-total devotion, he got a tattoo on the side of his hand: Worship Yourself. This mantra became the namesake for a fitness and wellness brand Tony started with his wife, Elle. Together, they’ve combined their expertise to offe

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