Marklinica Translates Sour Flavor Into a High-Impact Visual Identity for Sour Bubble Gum
The Sour Bubble Gum visual identity is built to translate taste into a bold, visual language that can be felt before it is tasted. The art direction is rooted in exaggeration and expressive storytelling, inspired by pop culture, street art, and contemporary cartoon aesthetics. The goal was to vis...
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