Maxello Cake Packaging Design by Studio Mustafa Abdelnabi
MAXELLO Layered Cake is a signature product of the renowned confectionery brand Maxello, proudly owned by Koning since its establishment in 2018. The brand has gained widespread recognition for its premium product lineup, with the Layered Cake standing out as one of its most beloved offerings. To keep pace with the ever-changing and highly competitive global market, Koning took a strategic step by redesigning some of its products. This initiative aimed to create a unified and cohesive message that resonates with customers worldwide while maintaining its leading position in an expanding market. The success of MAXELLO Layered Cake lies in its unwavering commitment to clear and meaningful values that truly connect with its audience. The redesign was part of this commitment, crafted to address
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