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US BRANDING STUDIO

Meet Oaf – A Stupidly Simple Gluten-free Bread Brand Created by Into the Light

by Into the Light ·

Oaf came about because the brand owners Juvela felt the UK free from bakery category was packed with great products, but also free from anything interesting or fun. Gen Z and Millennial consumers were being put off, believing the current products ‘weren’t for them’ They imagined a new challenger ...

Food-drink 2026 World Brand Design Packaging

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