Melt Design Creates a Vibrant Fusion of France and Brazil for Maria Antonieta

Context Maria Antonieta is a unique fusion of a French bistro, bakery, pastry shop, and chocolaterie. Known for its intricate and detailed creations, the brand exudes charm in every product it offers. For this holiday season, we were invited to create the packaging for their panettones and pralinés, aiming to blend the two countries that embody the heart and soul of the brand: France and Brazil. The challenge was to seamlessly combine the elegance of French culture with the vibrant energy of Brazil, resulting in a design that truly captured the essence of both nations. What we did in this project Packaging design Development This Christmas, Maria Antonieta challenged us to illustrate the fusion of France and Brazil in a way that was both creative and authentic. We asked ourselves, “What wo