Melt Design Transforms Oba Flatbread Crackers Packaging with Italian-Inspired Storytelling

Context Inspired by Italian cuisine, Oba Flatbread Crackers always come in handy and can be consumed at any time. The packaging had to be appetizing and casual but limited to a two-color printing process. The dieline, previously defined by the supplier, got a makeover and its shape was turned into traditional charming Italian houses, full of details, bringing to life a lovely Italian scene. What we did in this project Packaging design. Development The first challenge we’ve faced in this project was the two-color limit for printing each package. To build the visual identity system, black was kept on the whole packaging line, and a second color was used as a highlight, while also making a reference to each product’s main ingredient. Besides, the dieline had been previously defined and no cha