MESA BEEF CO. Packaging Design Concept for Beef Steak
MESA BEEF CO. is a brand specializing in premium beef steaks. The identity is based on a reinterpretation of livestock identification systems, transforming a familiar agricultural element into the core of the visual language. Inspired by traditional cattle ear tags, the label establishes a distinctive brand identity, while the packaging puts the product itself in the spotlight, keeping it as open and visible to the customer as possible. The visual system is built around a simple and recognizable
More Featured Inspiration
Students From Media Design School Redesign Kupu to Drive Everyday Use of Te Reo Māori by Eilish Neal , Scarlett Kang , Jayme Ducommun , Mehmet Gultekin , Jules Castillon
How Studio Dial turns tactile generative experiments into brand tools by Studio Dial
Fello by Bold Scandinavia
Ascent by Visual Journal Selection
Butterfly Cannon Blends the Worlds of Fine Wine & Whisky, With Their Creation of Glenmorangie’s Wine Cask Collection by Butterfly Cannon
Saxon Campbell on why side projects let designers be beginners again by Independent Studio
Looking to build an iconic brand identity or packaging?
US BRANDING STUDIO collaborates with ambitious founders, startups, and luxury brands to design distinctive visual identities, bespoke typography, packaging systems, and comprehensive design languages.